Visual culture is a multifaceted field that examines the pervasive role of visuals in shaping human understanding, beliefs, and behaviours. It posits that visuals are not merely reflections of reality but rather "constructed realities" that actively influence our perception of the world. At its heart, visual culture positions visuals as the reference and data for knowledge, beliefs, thinking, creations, behaviour, etc.; which in turn further shapes current beliefs, thinking, creations, behaviour, etc. Visuals are images/collection of images that are made to be seen. Framed (made) and put out. This highlights that visuals are not spontaneous occurrences but deliberate constructions, detached from the place and time in which it first made its appearance, says, John Berger. Examples like the contrasting Newsweek and TIME magazine covers of O.J. Simpson illustrate how different framings of the same event can convey distinct messages and narratives, underscoring the idea that w...
Mass Media today is interplay between technological infrastructure and creative expressions. Mass media, defined as channels of communication designed to reach large audiences, has undergone profound transformation in recent decades. What began as predominantly print-based communication has expanded into a multifaceted ecosystem encompassing visual, audio, and interactive modes of engagement. This essay explores the dialectical relationship between media platforms and content, arguing that the two elements exist in dynamic tension—with platforms shaping content possibilities while content innovations drive platform evolution. As Marshall McLuhan famously observed, "the medium is the message," suggesting that the vehicle of communication fundamentally alters how we perceive and process information. This principle remains relevant as we navigate an increasingly fragmented media landscape characterised by both institutional and user-generated content. The Architecture of Mass M...