How I Designed FLAME Logo

Designing a logo is a process of make people understand an organisation to its bare essence.

As a client briefs you about the company/organisation, name and its nature of work, your mind begins find images that would represent the organisation.

in this case it was an NGO working for the well-being of HIV AIDS patients and those affected by it.

The brief given to me by the organisation is

FLAME

Franciscans Life Affirming Movement for Empowerment

We are not going to restrict ourselves to HIV/AIDS ministry. We are planning to spread our ministry to various areas such as environmental programmes, Children and youth programme, women self-help groups and so on.

Therefore think of any logo that symbolises giving life (light) to the people and the earth (environment). Try to make is simple and attractive.

The motto could be added to the logo.

"LET THERE BE LIGHT"

Its not a sophisticated brand or service, so my mind lingered around images of flame and its light spreading through.

Flame and its light spreading through. Through where?

Through a person's world, through many persons' world, or even to the entire planet.

so I arrived at the image of a world.

Earth Globe Png - Globe Earth Png Transparent PNG - 720x720 - Free Download on NicePNG

After sketching a globe and a flame on my sketch board i began to compose it.

4 elements had to be composed

1. flame

2. globe

3. the name 'flame'

4. the motto, 'let there be light'

my thought process:

The 'globe' and 'flame' are over used images. how will I make it look different. How will i make it look unique? A process I call as 'idealising'.

I minimised the globe to shreds, yet recognisable.

I created a word-art with the word flame in the shape of a real flame.

After weighing many options o positioned the flame into the globe like a diya.

And balanced and completed the globe with the motto-phrase.

As an NGO, their logo would be printed on banners, T-shirts, etc. so I kept it more flat.

A logo has to be versatile.

Gave options with warm, bold colours (red, yellow and their shades);

and with subtle cool colours (shades of blue).

Comments

Visual Analysis: SEMIOTICS

Visual analysis is a systematic and scientific approach to examining visual materials that goes far beyond casual observation. In our visually saturated world, images have become a inescapable universal language that shapes our perceptions, attitudes, and experiences. From the artworks adorning gallery walls to the advertisements lining city streets, visuals communicate narratives, evoke emotions, and reflect sociocultural ideologies. However, the process of seeing and interpreting visuals is not as spontaneous or natural as we often assume. As John Berger notably stated, "seeing is an active decision," suggesting that the process of interpreting visuals is neither spontaneous nor natural, but rather requires conscious effort and critical thinking. The way we perceive and interpret visual content is heavily influenced by habits, conventions, and our individual perspectives. Serious visual analyses requires conscious effort and critical analysis to unravel the laye...

Sigmund Freud on Creative Writing and Day-Dreaming

Freud in his essay, Creative Writers and Day-Dreaming, explores the psychological origins of artistic creativity and the impact of literature on readers. He draws parallels between the imaginative activity of creative writers and the day-dreaming of ordinary people. It is a discussion about the relationship between creative art and unconscious phantasy. In it, Freud talks about the role of daydreaming and fantasy in human behaviour, and how creative writers are able to express their daydreams without shame or self-reproach. Read the essay below (for academic use only) Creative Writers and Day Dreaming PDF Freud argues that the child's play and the adult's phantasies/daydreams share a common element—the desire to alter an unsatisfactory reality and fulfil unfulfilled wishes. The creative writer is like a successful daydreamer who is able to transform their private fantasies into works that provide pleasure to the audience. Freud suggests that the writer's choice of subject...

The Evolution of Art Styles Through History

The journey of human artistic expression spans millennia, evolving from primitive cave paintings to today's digital creations and conceptual installations. This evolution reflects not just changing techniques and materials, but also the transforming human consciousness, societal values, and technological capabilities across different eras. Study the PDF below (for academic use only) Evolution of Art PDF Prehistoric Era (Before 8th Century BCE): The dawn of human artistic expression began in prehistoric times, characterised by raw, primal representations of daily life, hunting scenes, and spiritual beliefs. Cave paintings and rock art served as humanity's first canvas, using natural pigments to capture the essence of their existence. These early artists laid the foundation for all future artistic expression, demonstrating humanity's inherent need to create and communicate through visual means. Classical Period (8th Century BCE - 5th Century CE) : The Classical period, domi...

Sound Recording for Films: A Crucial Element of Cinematic Storytelling

Sound recording is a fundamental aspect of filmmaking that significantly contributes to the overall cinematic experience. It is the process of capturing and recording audio elements that complement the on-screen visuals. These audio elements form the foundation for creating an immersive auditory experience that enhances the film's storytelling and emotional impact. Study the PDF below (for academic use only) Sound Recording for Films PDF The components of a film's soundscape are diverse and multifaceted. They include dialogues , which are the actors' spoken lines recorded on set or dubbed later; Foley sounds, which represent the actors' interactions with their surroundings and add authenticity to scenes; ambient sound, which creates a subtle background soundscape to transport the audience to the film's environment; music or score, which evokes emotion and enhances the narrative; and sound effects , which augment the film's realism and atmosphere. To capture ...

Left, Right, Centre, and Gandhiji

Every politician, when he leaves office, ought to go straight to jail and serve his time, thus goes an American folk saying. Politics and politicians have come to be synonymous with dishonesty, favouritism, and corruption. This perhaps is the underlying reasoning for many good and competent people to stay away from active politics; and many corrupt and incompetent people to get attracted to active politics. The good people’s silence and inaction make it easy for the wicked people to fill the world with their opinions, lies, and propaganda; and establish their agendas and actions as normal and standard. For Gandhi, being political was not a choice, but an imperative. He famously said, “Anyone who says they are not interested in politics is like a drowning man who insists he is not interested in water.” Gandhi returned to India on 19 December 1914, after his sojourn in England and South Africa, as quite a matured man of forty-five, having seen the worlds of exploiters and the exploi...

Safety Is Greater Than Protection

Parties and governments are competing over who will push for a more policed and disciplined society. It gives a false sense of safety. On 14 August, as India was celebrating the Nehruvian stroke of the midnight hour, when the world was sleeping, and India awoke to life and freedom; elsewhere and everywhere in our country men and women, especially women in large numbers hit the streets on the eve of Independence Day, to protest the rape and murder of a trainee doctor on duty in RG Kar Medical College and Hospital in Kolkata; and the attempt of the powerful to derail the course of the investigation; they hit the road to reclaim their life and freedom. The ruling dispensation and patriarchal establishments narcissistically keep feeling good about everything in our country and broadcast it across the globe generously, but the protest indicated that women of the country do not feel the same, they feel the former and the strong men of our country are just feeling good but are not being...

Film Genre: A Discussion

Film genre is a fundamental concept in cinema studies, serving as a framework for categorising and understanding motion pictures based on shared narrative elements, aesthetic approaches, and emotional responses they evoke in audiences. Study the PDF below (for academic use only) Film Genre PDF Genre theory posits that films can be classified into distinct categories based on conventional factors such as narratives, characters, settings, cinematography, and editing style. These classifications not only help in organising and studying films but also play a crucial role in shaping audience expectations and filmmakers' creative decisions. One of the primary distinctions in film genres is between documentaries and fictional narratives. Documentaries are rooted in reality, capturing real people, events, and experiences. They often employ rhetorical positions to explore, analyse, or debate subjects, sometimes breaking the fourth wall to address the audience directly. In contras...

photo.graph.art.design

Search This Blog