The journey behind designing a logo for 'SEEKER'S CAFE'

What is common for both coffee and a journey-of-seeking? Both are magical. They transport us to another space. Coffee does it mentally; and journey does it physically.

Coffee + Journey + Magic

The mental creative Process

After receiving the Brief

Imaging

Abstraction

Idealising

then it goes it into Production according to the clients need.

What kind of logo?

Pictorial? Word?

What tagline?

For which people? Who should understand it and feel connected and compelled to walk in?

What are their ideologies? Political, social and other affiliations?

In what Context? Where is the cafe? In a corporate office? By a happening pub? Or in a particular campus?

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