Visual culture is a multifaceted field that examines the pervasive role of visuals in shaping human understanding, beliefs, and behaviours. It posits that visuals are not merely reflections of reality but rather " constructed realities " that actively influence our perception of the world. At its heart, visual culture positions visuals as the reference and data for knowledge, beliefs, thinking, creations, behaviour, etc.; which in turn further shapes current beliefs, thinking, creations, behaviour, etc. Visuals are images/collection of images that are made to be seen. Framed (made) and put out. This highlights that visuals are not spontaneous occurrences but deliberate constructions, detached from the place and time in which it first made its appearance, says, John Berger . Examples like the contrasting Newsweek and TIME magazine covers of O.J. Simpson illustrate how different framings of the same event can convey distinct messages and narratives, underscoring the idea ...
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