Mass Media Effects Are Real

Communication is the process of making our worlds more common. The biggest challenge of communication is to communicate meaning. Mass Media Communication is media organisations produce and transmit messages to large publics/audiences through a medium at the same time.

Study the PDF below (for academic purposes only)

Mass Media Effects PDF

'Mass Media Effects' is the influence of mass media on people’s thinking, lifestyle, views, beliefs, or skewing a person's knowledge and vision of a specific subject. Every media content is a Constructed Reality for profit, propaganda, or for manufacturing consent. There are many Media effects. Some are subtle, and some are obvious.

Propaganda
Echo Chambers
Representation
Fake News
Agenda-setting
Priming
Framing
Hypodermic Needle
Uses and Gratification
Cultivation Theory
Spiral of Silence

Mass Media Effects

Comments

Visual Analysis: SEMIOTICS

Visual analysis is a systematic and scientific approach to examining visual materials that goes far beyond casual observation. In our visually saturated world, images have become a inescapable universal language that shapes our perceptions, attitudes, and experiences. From the artworks adorning gallery walls to the advertisements lining city streets, visuals communicate narratives, evoke emotions, and reflect sociocultural ideologies. However, the process of seeing and interpreting visuals is not as spontaneous or natural as we often assume. As John Berger notably stated, "seeing is an active decision," suggesting that the process of interpreting visuals is neither spontaneous nor natural, but rather requires conscious effort and critical thinking. The way we perceive and interpret visual content is heavily influenced by habits, conventions, and our individual perspectives. Serious visual analyses requires conscious effort and critical analysis to unravel the layers of mea

Visual Analysis: VISUALS

Visuals are images/collection of images that are made to be seen. There is a continuum of images in which people live; and visual is a paused/frozen moment from them. Study the PDF below (for academic use only) Visuals PDF People/artists/designers capture/construct/make images/visuals for others to see. Therefore we only see the image/visual/frame that is given to us to see. For John Berger, a visual is a sight which has been recreated or reproduced ... which has been detached from the place and time in which it first made its appearance. Art: Traditional art, the oldest form of visual expression, represents humanity's first attempts to interpret and document the world. From prehistoric cave paintings to Renaissance masterpieces and contemporary installations, art has evolved beyond mere representation to become a vehicle for emotional, philosophical, and social commentary. Artists manipulate colour, form, texture, and space to create works that challenge perceptions and provok

Art Movements: Modern Art to Contemporary Art

There is no precise definition of the term Modern Art: it remains an elastic term, which can accommodate a variety of meanings. Art historically, Modern Art means works produced during the approximate period 1870-1970. A s per artistic style, traditions of the past have been thrown aside in a spirit of experimentation . A tendency away from the narrative (which was characteristic for the traditional arts). Inclination towards abstraction is characteristic of much modern art. Study the PDFs below (only for academic purpose) Art Movements: Modern Art to Contemporary Art Part I PDF Art Movements: Modern Art to Contemporary Art Part II PDF Impressionism Originated with a group of Paris-based artists whose independent exhibitions brought them to prominence. Eventually became the world's most famous painting movement. Paved the way for the wholly non-naturalist abstract art of the 20th century. Impressionism focused on the almost impossible task of capturing fleeting moments

Visual Language, Elements, and Grammar

Visual communication plays a powerful role in shaping our understanding of the world. Like written and spoken language, visuals employ a complex grammar and system of meaning. Study the PDF below (for academic use only) Visual language, elements, and grammar PDF At its core, visual grammar is comprised of fundamental elements like line, shape, colour, texture, space, and typography. These are the basic building blocks that visual creators assemble and organise using principles like emphasis, contrast, composition, size, proportion, balance, and lighting. Just as words are assembled following the syntactical rules of language, visuals are constructed by purposefully arranging and relating these elemental units. Lines, for instance, can convey a range of associations through their orientation and qualities. Horizontal lines suggest stability and calm, verticals impart a sense of strength and authority, while diagonals imbue dynamism and movement. The weight and curvature of lines furthe

Sound Recording for Films: A Crucial Element of Cinematic Storytelling

Sound recording is a fundamental aspect of filmmaking that significantly contributes to the overall cinematic experience. It is the process of capturing and recording audio elements that complement the on-screen visuals. These audio elements form the foundation for creating an immersive auditory experience that enhances the film's storytelling and emotional impact. Study the PDF below (for academic use only) Sound Recording for Films PDF The components of a film's soundscape are diverse and multifaceted. They include dialogues , which are the actors' spoken lines recorded on set or dubbed later; Foley sounds, which represent the actors' interactions with their surroundings and add authenticity to scenes; ambient sound, which creates a subtle background soundscape to transport the audience to the film's environment; music or score, which evokes emotion and enhances the narrative; and sound effects , which augment the film's realism and atmosphere. To capture

Early History of Cinema

The late 19th and early 20th centuries witnessed the birth and rapid evolution of cinema as a new artistic and technological medium. Lets us examine the key innovations, pioneers, and early milestones that shaped the beginnings of cinema, from its precursors in motion photography to the establishment of narrative filmmaking techniques. Study the PDF below (for academic use only) History of Cinema PDF The foundations of cinema can be traced to experiments in capturing and displaying motion through photography. In 1878, Eadweard Muybridge's groundbreaking "The Horse in Motion" used multiple cameras to decompose the movement of a galloping horse into a sequence of still images. This technique presaged the fundamental principle of cinema - the illusion of motion created by rapidly displaying a series of static images. A pivotal moment came in 1888 with Louis Le Prince's "Roundhay Garden Scene." At just 2.11 seconds long, it is recognised by the Guinness Book of

Sigmund Freud on Creative Writing and Day-Dreaming

Freud in his essay, Creative Writers and Day-Dreaming, explores the psychological origins of artistic creativity and the impact of literature on readers. He draws parallels between the imaginative activity of creative writers and the day-dreaming of ordinary people. It is a discussion about the relationship between creative art and unconscious phantasy. In it, Freud talks about the role of daydreaming and fantasy in human behaviour, and how creative writers are able to express their daydreams without shame or self-reproach. Read the essay below (for academic use only) Creative Writers and Day Dreaming PDF Freud argues that the child's play and the adult's phantasies/daydreams share a common element—the desire to alter an unsatisfactory reality and fulfil unfulfilled wishes. The creative writer is like a successful daydreamer who is able to transform their private fantasies into works that provide pleasure to the audience. Freud suggests that the writer's choice of subject

photo.graph.art.design

Search This Blog