Mass Media Effects Are Real

Communication is the process of making our worlds more common. The biggest challenge of communication is to communicate meaning. Mass Media Communication is media organisations produce and transmit messages to large publics/audiences through a medium at the same time.

Study the PDF below (for academic purposes only)

Mass Media Effects PDF

'Mass Media Effects' is the influence of mass media on people’s thinking, lifestyle, views, beliefs, or skewing a person's knowledge and vision of a specific subject. Every media content is a Constructed Reality for profit, propaganda, or for manufacturing consent. There are many Media effects. Some are subtle, and some are obvious.

Propaganda
Echo Chambers
Representation
Fake News
Agenda-setting
Priming
Framing
Hypodermic Needle
Uses and Gratification
Cultivation Theory
Spiral of Silence

Mass Media Effects

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Art Movements: Modern Art to Contemporary Art

There is no precise definition of the term Modern Art: it remains an elastic term, which can accommodate a variety of meanings. Art historically, Modern Art means works produced during the approximate period 1870-1970. A s per artistic style, traditions of the past have been thrown aside in a spirit of experimentation . A tendency away from the narrative (which was characteristic for the traditional arts). Inclination towards abstraction is characteristic of much modern art. Study the PDFs below (only for academic purpose) Art Movements: Modern Art to Contemporary Art Part I PDF Art Movements: Modern Art to Contemporary Art Part II PDF Impressionism Originated with a group of Paris-based artists whose independent exhibitions brought them to prominence. Eventually became the world's most famous painting movement. Paved the way for the wholly non-naturalist abstract art of the 20th century. Impressionism focused on the almost impossible task of capturing fleeting moments

Manipur Grows Tense By Ulterior Agendas, Fake News, And Apathy

Put a hundred red ants and a hundred black ants in a bottle with sufficient facilities and provisions to live their lives. Nothing untoward happens, they would live peacefully, with their usual interactions, cooperation and conflicts that any living together would cause. But if someone shakes the bottle, the ants would start killing one another. Red ants would begin to believe that black ants are their enemies; black ants would begin to believe that red ants are their enemies. But in truth, the real enemy is the one who shook the bottle. In real time no ant realises or understands it. By the time ants realise it, if they ever realise, they both would have lost the battle and the bottle. A close reading of history would make it evident that this is the kind of social experiment many rulers and establishments of the past had put into motion before they forced people of a certain race or religion to leave an area or country, or drove people - who hitherto had lived amicably - into armed

Visual Language: Elements, Grammar, and Meaning

Visual communication plays a powerful role in shaping our understanding of the world. Like written and spoken language, visuals employ a complex grammar and system of meaning. Study the PDF below (for academic use only) Visual Language and Grammar PDF At its core, visual grammar is comprised of fundamental elements like line, shape, colour, texture, space, and typography. These are the basic building blocks that visual creators assemble and organise using principles like emphasis, contrast, composition, size, proportion, balance, and lighting. Just as words are assembled following the syntactical rules of language, visuals are constructed by purposefully arranging and relating these elemental units. Lines, for instance, can convey a range of associations through their orientation and qualities. Horizontal lines suggest stability and calm, verticals impart a sense of strength and authority, while diagonals imbue dynamism and movement. The weight and curvature of lines further modify th

Sound Design: Microphones

A microphone, colloquially called a mic or mike, is a transducer (a device that converts energy from one form to another) that converts sound into an electrical signal. Study the PDF below (for academic use only) Microphones PDF Kinds of Microphones A cardioid microphone has a unidirectional cardioid polar/pickup pattern. It is most sensitive to on-axis sounds (where the mic “points”). A hypercardioid mic has a tighter pickup angle and offers more side-rejection than a cardioid pattern. It is, however, slightly sensitive to sound sources that are directly behind the mic. Omnidirectional microphones are microphones that pick up sound with equal gain from all sides or directions of the microphone. A bidirectional mic , sometimes called a figure-of-eight, is equally sensitive to sounds coming from the front and rear of the mic and least sensitive to sounds coming from the sides. Shotgun polar pattern is exceptionally narrow and focused. This makes it flawless at recording a sound

Education Must Be Enabling, So Also A Government

This summer has been a season (for the young) of writing exams and (for the adults) of casting votes; and for both, waiting expectendly for the results. Come June, and it would be time for the students to get back to school, and for the politicians (the elected ones) to get back to the Parliament. Though this seems to be a coincidence, there definitely is a consequential connection between education and election, or one could qualify them saying, a good education and a good election. Gore Vidal, an American author, well known for his outspoken political opinions and his witty and satirical observations of American society, said about the American electorate, “Half of the American people have never read a newspaper. Half never voted for President. One hopes it is the same half.” Looking at the general percentage of voter turnout, and observing both the proportions of population having no privilege of education, and even if they have, considering the character of education often provid

Water Resilience: What Are We Not Getting Right?

We have grown up hearing the ancient wisdom, "Water is life, and clean water is health." The recent water stress that cities all over the country, and very palpably Bengaluru, is facing indicates that our life and our health are at risk. At any time, in want of water, our electrocardiogram graph can go flat into a straight line. The demand for water has exceeded the available amount of water. 1.2 billion people, one in every seven persons, across the globe spend their day searching or waiting for water. Can we bounce back? The answer is in building and maintaining a blue-green infrastructure. In a region, if the amount of renewable water per person is below 1,700 m3, the country is said to be experiencing water stress. If it is below 1,000 m3, it is said to be experiencing water scarcity. And if it is below 500 m3, it is experiencing absolute water scarcity. We are not yet at absolute water scarcity level; but indications are that our negligence, indifference and lack of i

Visual Analysis: An Introduction

Visual analysis is a systematic approach to examining and interpreting visual materials, aimed at understanding their underlying meanings, functions, and contextual influences. Study the PDF below (for academic use only) VISUAL ANALYSIS: An Introduction PDF Seeing is an active Decision, says John Berger. The process of seeing a visual is less spontaneous and natural then we tend to believe. Large part of the seeing depends upon habit and convention (a way in which something is usually done). Seeing needs efforts. The way we see visuals has been manipulated by a privileged minority to preserve their social and economic dominance. Everything that you see hides another thing, says, Rene Magritte. Visual analysis is a systematic approach to examining and interpreting visual materials, aimed at understanding their underlying meanings, functions, and contextual influences. In our visually saturated world, images have become a pervasive language that shapes our perceptions, attitudes, and

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