Visual Analysis: WHAT ARE VISUALS?

Visuals are images/collection of images that are made to be seen. There is a continuum of images in which people live; and visual is a paused/frozen moment from them.

Study the PDF below (for academic use only)

What Are Visuals? PDF

People/artists/designers capture/construct/make images/visuals for others to see. Therefore we only see the image/visual/frame that is given to us to see. For John Berger, a visual is a sight which has been recreated or reproduced ... which has been detached from the place and time in which it first made its appearance.

Art: Traditional art, the oldest form of visual expression, represents humanity's first attempts to interpret and document the world. From prehistoric cave paintings to Renaissance masterpieces and contemporary installations, art has evolved beyond mere representation to become a vehicle for emotional, philosophical, and social commentary. Artists manipulate colour, form, texture, and space to create works that challenge perceptions and provoke thought, demonstrating that art is not just about aesthetic beauty but about pushing boundaries and questioning reality.

Design: Design differs from pure art in its purposeful functionality. While art often exists for its own sake, design solves specific problems through visual solutions. Whether in graphic design, industrial design, or architectural design, practitioners must balance aesthetic appeal with practical utility. Good design is often invisible—it guides users seamlessly through experiences, communicates messages clearly, and enhances daily life without drawing attention to itself. The principles of design—balance, contrast, hierarchy, and unity—create order from chaos and make complex information accessible.

Photography: Photography literally means, 'writing or drawing with light'. Photography represents a unique merger of technological precision and artistic vision. Unlike traditional art, photography captures actual moments in time, preserving reality while simultaneously interpreting it through the photographer's lens. The photographer's skill lies in framing, timing, and understanding light—choosing not just what to include in an image, but what to leave out. Despite its mechanical nature, photography remains deeply human, capable of conveying profound emotion and truth through careful composition and moment selection.

Cinema: Cinema synthesises all previous visual forms into a temporal experience, adding motion and time to the visual vocabulary. It combines photography's ability to capture reality, art's creative freedom, and design's purposeful construction to create immersive narratives. Filmmakers orchestrate countless visual elements—composition, colour grading, production design, and camera movement—to craft experiences that unfold over time. Cinema demonstrates how visual elements can work in concert to tell stories, evoke emotions, and transport viewers to different worlds.

The richness of visual analysis lies in its ability to navigate the diverse realms of visual expression, from art and design to photography and cinema. Art analysis explores the representation, expression, formalism, and aesthetic dimensions of artistic works, while design analysis examines the functional, problem-solving, and user-centered aspects of visual designs. Photography analysis considers the various genres and techniques employed in capturing and communicating narratives through still images. Cinema analysis delves into the language of moving images, examining genres, film movements, and the interplay of visual, auditory, and narrative elements in creating cinematic experiences.

Comments

Visual Analysis: INTRODUCTION

Visual analysis is a systematic and scientific examination of visual materials that explores their communicative meaning, aesthetic qualities, and functional impact. As Susan Sontag noted, humans tend to linger in "mere images of the truth," making it crucial to develop a deeper understanding of visual interpretation. Study the PDF below (for academic use only) Introduction to Visual Analysis PDF The Nature of Seeing: The process of seeing is not as spontaneous or natural as commonly believed. According to John Berger, our way of seeing art has historically been influenced by privileged minorities to maintain social and economic dominance. Visual perception requires conscious effort and is heavily influenced by habits and conventions. The visual faculty consumes approximately two-third of a person’s used energy, highlighting its significance in human experience. The Framework of Visual Analysis: Visual analysis could be traced back to communication models, for example, Har...

Visual Analysis: SEMIOTICS

Visual analysis is a systematic and scientific approach to examining visual materials that goes far beyond casual observation. In our visually saturated world, images have become a inescapable universal language that shapes our perceptions, attitudes, and experiences. From the artworks adorning gallery walls to the advertisements lining city streets, visuals communicate narratives, evoke emotions, and reflect sociocultural ideologies. However, the process of seeing and interpreting visuals is not as spontaneous or natural as we often assume. As John Berger notably stated, "seeing is an active decision," suggesting that the process of interpreting visuals is neither spontaneous nor natural, but rather requires conscious effort and critical thinking. The way we perceive and interpret visual content is heavily influenced by habits, conventions, and our individual perspectives. Serious visual analyses requires conscious effort and critical analysis to unravel the laye...

A Critical Visual Analysis of Jan Banning's ‘Bureaucratics’

Jan Banning's photographic series Bureaucratics offers a remarkable anthropological study of civil servants across eight countries, revealing how power, hierarchy, and cultural identity manifest in governmental spaces. Through meticulously composed photographs taken from a citizen's perspective, Banning unveils the theatre of bureaucracy the most immediate visual impact comes from Banning's consistent methodology: each photograph is taken from the same height and distance, positioning the viewer in the role of a citizen approaching the bureaucrat's desk. The bureaucrats are photographed in their natural habitat – their offices – which become stages where power dynamics and cultural values are performed daily. Make visual analysis of Bureaucratics by Jan Banning given below. Bureaucratics by Jan Banning PDF (for academic use only) In examining the spatial arrangements, a clear pattern emerges: the desk serves as both barrier and symbol of authority. In many image...

Sigmund Freud on Creative Writing and Day-Dreaming

Freud in his essay, Creative Writers and Day-Dreaming, explores the psychological origins of artistic creativity and the impact of literature on readers. He draws parallels between the imaginative activity of creative writers and the day-dreaming of ordinary people. It is a discussion about the relationship between creative art and unconscious phantasy. In it, Freud talks about the role of daydreaming and fantasy in human behaviour, and how creative writers are able to express their daydreams without shame or self-reproach. Read the essay below (for academic use only) Creative Writers and Day Dreaming PDF Freud argues that the child's play and the adult's phantasies/daydreams share a common element—the desire to alter an unsatisfactory reality and fulfil unfulfilled wishes. The creative writer is like a successful daydreamer who is able to transform their private fantasies into works that provide pleasure to the audience. Freud suggests that the writer's choice of subject...

2025 Must Create Its Own Art

Tonight’s art becomes inadequate and useless when the sun rises in the morning. The mistake lies not in creating art for tonight, but in assuming tonight’s answers will serve tomorrow’s questions. Louise Bourgeois, a French American artist, reflected, “art is a guaranty of sanity;” but that guarantee must be renewed with each dawn, each cultural shift, and each evolution of human consciousness. If some art endures through generations, it is only because of its capacity to speak, its ability to demand fresh interpretations that test and challenge the new. To guarantee sanity in the coming year, 2025 must create its own art. Why create art? Why watch art? Why read literature? True art, in the words of Sunil P Ilayidam, shakes that which is rigid and unchangeable. Art serves as humanity’s persistent earthquake, destabilising comfortable certainties and creating space for new ways of seeing, thinking, and being in the world. An artist’s duty is to reflect the times, and we see this in...

The Evolution of Art Styles Through History

The journey of human artistic expression spans millennia, evolving from primitive cave paintings to today's digital creations and conceptual installations. This evolution reflects not just changing techniques and materials, but also the transforming human consciousness, societal values, and technological capabilities across different eras. Study the PDF below (for academic use only) Evolution of Art PDF Prehistoric Era (Before 8th Century BCE): The dawn of human artistic expression began in prehistoric times, characterised by raw, primal representations of daily life, hunting scenes, and spiritual beliefs. Cave paintings and rock art served as humanity's first canvas, using natural pigments to capture the essence of their existence. These early artists laid the foundation for all future artistic expression, demonstrating humanity's inherent need to create and communicate through visual means. Classical Period (8th Century BCE - 5th Century CE) : The Classical period, domi...

Sound Recording for Films: A Crucial Element of Cinematic Storytelling

Sound recording is a fundamental aspect of filmmaking that significantly contributes to the overall cinematic experience. It is the process of capturing and recording audio elements that complement the on-screen visuals. These audio elements form the foundation for creating an immersive auditory experience that enhances the film's storytelling and emotional impact. Study the PDF below (for academic use only) Sound Recording for Films PDF The components of a film's soundscape are diverse and multifaceted. They include dialogues , which are the actors' spoken lines recorded on set or dubbed later; Foley sounds, which represent the actors' interactions with their surroundings and add authenticity to scenes; ambient sound, which creates a subtle background soundscape to transport the audience to the film's environment; music or score, which evokes emotion and enhances the narrative; and sound effects , which augment the film's realism and atmosphere. To capture ...

photo.graph.art.design

Search This Blog